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NIKE HI VIS COLLECTION - CREATED TO STAND OUT DURING WINTER 2013

Released date - September 2013



NIKE HI VIS COLLECTION football boots
NIKE HI VIS COLLECTION


After kicking off the summer in the 2013 / 2014 season in with the renowned Stealth Pack of football boots, Nike went in a completely different direction for the fall months with their highly-anticipated, aptly named, Hi-Vis Collection.


With winter rolling in and the Champions League evenings on the way, Nike rolled out their new pack of boots with dark nights and floodlights in mind by creating their entire range with a stand-out unified colour scheme.


With no reason to fear getting lost in the dark, even when the later months weather greying your vision, players were still able to stand out in the crowd and demand attention on the pitch. Based on comprehensive consideration, Nike chose to go wild with some bright, sharp and very contrasting colours for their latest technologically advanced boot models - no more hiding on the pitch!


What does ‘Hi-Vis’ mean? It was all about being the centre of attention and pushing all the boundaries. Players such as Neymar, Eden Hazard, Wayne Rooney and Iniesta did that every week. This time around, they were doing it all with boots that commanded attention in all conditions.

Once the reserve of major tournaments, Nike ‘collections’ started to become a regular thing in the normal season, making Nike’s on-pitch presence even greater – something other brands took notice off and followed in their footsteps.



Nike Hi Vis football boots POS stand
Full Range of the Nike Hi Vis Collection

Whats the hype?


"When creating this Hi-Vis Collection we looked at our work in South Africa during the summer of 2010," says Phil McCartney, Vice President, Nike Football Footwear. "The Metallic Purple and Total Orange colour combination we used on-pitch really stood out both on the field for players and for the crowds in the stadium and at home."


Nike Football boots Hi Vis Collection
Nike Hi Vis Collection advertisement

Nike Hypervenom Phantom - Electro Purple / Volt


With a trilogy of black based colourways under it’s belt, Nike changed things up with the all bright Electro Purple / Volt / Black colourway for the OG Hypervenom Phantom. Nike wanted their new range of boots to command attention, and the clash of electro purple and volt made the Hypervenom an aggressive look to the Mercurial. This was the first major colourway update for the Hypervenom Phantom, which featured the new Nikeskin, enabling a more natural feel for the ball.


Boasting a synthetic NikeSkin upper imbued with All Conditions Control technology, the Hypervenom Phantom offered truly next-generation technologies, whilst the unique stud layout and split-toe design offered increased freedom of movement for players feet, to create Nike’s most responsive boot ever.