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NIKE LAND NEW TECH ON HYPERVENOM, MERCURIAL, TIEMPO & CTR360 WITH THE REFLECTIVE PACK

Released date - December 2013


NIKE REFLECTIVE PACK football boots
NIKE REFLECTIVE PACK

Nike launched a limited football boot collection for the Christmas period 2013 in the form of the reflective pack for next level visibility. The HyperVenom, Mercurial, Tiempo and CTR III made up a four-model collection that featured distinctive white reflective patterns towards the heel area of each design.


Probably the biggest football boot trend of 2013 (both Lotto and adidas released a reflective boot in this year), Nike defined the reasoning behind an iconic white colour theme came from the traditional Brazilian New Year’s celebrations held in Rio de Janeiro, where everyone dresses in white clothing.



Nike Reflective Pack football boots rear view
Full Range of the Nike Reflective Pack

Whats the hype?


Each boot takes on a creative new look with Nike incorporating their reflective technology to give the collection an added sense of identity. All four boots are predominantly Tonal Silver with the white reflective blocking that are unique to each silo and inspired by some of nature’s most stealth-like animals with attitudes that match the players who wear the specific models.

A bold colour soleplate and gave each model a final pop to the look.


The animals chosen include a reptile Hypervenom for attack, a leopard-esq Vapor for speed, the Tiempo has a lion for leadership and the CTR360 takes its print inspiration from a bird of prey.


Nike Reflective Pack Football boots CR7
Nike Reflective Pack advertisement

Nike Hypervenom Phantom I Reflective White / Black / Volt

The now iconic Nike Hypervenom Phantom boasts a scaled, reptilian block silver element that represents the deadly nature of the attack-minded players that wear them.


Snake-inspired with a scaled pattern catching the light to create an impressive visual when the floodlights are on, the upper sits on top of a striking volt soleplate and is finished with swathing black Nike Swooshes.


The Hypervenom model was introduced to replace the Total 90 model and is now among the most in demand classic boots around. One of the main reasons for the success of the Hypervenom is the Outsole and the NikeSkin upper, designed for control and speed. Players who wore them included: Neymar, Robert Lewandowski and Isco.