Nike Mercurial Vapor IX CR7 Special Edition: Celebrating Cristiano Ronaldo's Stellar Season

Released date - 2013

Nike Mercurial Vapor IX CR SE FG - White / Bright Mango / Black

Introduction:

In 2013, Nike honored Cristiano Ronaldo's remarkable achievements by releasing the limited edition Mercurial Vapor IX CR7. This exclusive boot not only celebrated Ronaldo's exceptional performance during the 2011/2012 season but also showcased Nike's dedication to merging innovative design with athletic excellence.

Design and Technology:

The Mercurial Vapor IX CR7 featured a sleek white upper, reflecting Ronaldo's preference for white boots, complemented by a distinctive gold plate symbolizing his accomplishments. The boot's lateral side displayed seven numbers, each representing a significant milestone from the 2011/2012 season:

• 1: First Spanish league title

• 9: Goals scored for Portugal

• 14: Games played for the national team

• 19: First player to score against all 19 rival teams in La Liga in a single season

• 27: Ronaldo's age in 2012

• 55: Matches played in all competitions for his club

• 60: Goals scored in all competitions for his club

These personalized elements highlighted Ronaldo's record-breaking season and were integrated into the boot's design to celebrate his contributions to football.

CR7 in his SE boots

Player Endorsements:

Cristiano Ronaldo exclusively wore the Mercurial Vapor IX CR7, further cementing his collaboration with Nike and showcasing the boot's elite performance capabilities.

Colorways:

The special edition was available in a white and bright mango colorway, with the white symbolizing Ronaldo's affinity for white boots and the black writing representing his achievements.

In the box - the Vapor IX SE was a very limited edition

Nike Advertisements and Visual Assets:

Nike's promotional campaigns for the Mercurial Vapor IX CR7 emphasized the boot's unique design elements and Ronaldo's exceptional season. Visuals showcased the boot's sleek aesthetic and the significance of the numbers featured on the lateral side. Here's a video of a box opening for a pair that we had:

Unboxing of Nike Vapor IX CR SE

Market Reception and Legacy:

Limited to just 100 pairs, the Mercurial Vapor IX CR7 was highly sought after by collectors and fans alike. Its exclusivity and the personal connection to Ronaldo's achievements made it a standout release in Nike's football boot lineup. The boot not only celebrated Ronaldo's stellar season but also set a precedent for future collaborations between Nike and the football star.

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The Nike Mercurial Vapor IX CR7 Special Edition remains a testament to Cristiano Ronaldo's extraordinary talent and Nike's commitment to celebrating athletic excellence through innovative design.

Recommended Retail Price (RRP):

At launch, the Nike Mercurial Vapor IX CR7 Special Edition was priced at £250 in the UK. Due to its limited availability, the boot sold out rapidly, becoming a coveted item among football enthusiasts and collectors.