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Nike Air Zoom Total 90 lll - The Power and Comfort Boot

Released date - 2004




20 years ago, in 2004 ahead of the EURO 2004 in Portugal, Nike released a new generation of the Nike Total 90 football boot - the Nike Air Zoom Total 90 III.


Since its launch in the spring of 2000, the Nike Air Zoom Total 90 Series has had enormous success. In 2004, the Total 90 III was added to the line up, helping to define a truly remarkable period in football history.


Vibrant Nike advertisements, showcasing the talents of Roberto Carlos and Luis Figo, demonstrate that the 90s were a time for the creative, the artist, and the player who made things happen. This model helped to evolve Nike's Total 90 range by delivering power and accuracy.





The idea behind the Air Zoom line was to create a boot that would provide optimal comfort for the full ninety minutes of play.

 

Nike needed to elevate the Total 90 concept since the professional game was getting faster and more demanding after four years of the project. Evidently, the Air Zoom Total 90 III was an impressive boot, as evidenced by its wearers, which included Rio Ferdinand, Francesco Totti, Roberto Carlos, Wayne Rooney, Luis Figo and more.





The Upper:

 

The most popular Nike synthetic upper from the late 90s and early 2000s, KNG-100, was soft and supple and extremely lightweight. This material was used to create the upper of the Nike Air Zoom Total 90 III football boots.


The new asymmetrical integrated lacing system further strengthened the superior comfort, fit, ball feel, and touch provided by the synthetic material.