Nike Hypervenom Liquid Diamond: Neymar's Signature Sparkle

Released date - 2015

Nike Hypervenom Liquid Diamond: Neymar's Signature boots​ 

Introduction:

In January 2015, Nike unveiled the Hypervenom Liquid Diamond, a special edition football boot crafted in collaboration with Brazilian superstar Neymar Jr. This release not only showcased Neymar's flamboyant style but also embodied his personal connections and dynamic play on the field.​

Nike advert for Neymar Liquid Diamond

Design and Features:

• Colorway: The boots featured a striking combination of chrome, metallic gold coin, hyper pink, and neon accents. The platinum-hued NIKESKIN upper was complemented by a metallic gold tongue, symbolizing Neymar's affinity for gold—a nod to his past habit of spray-painting his boots gold during his youth in São Paulo.

• Personal Touches: The "Liquid Diamond" moniker and design were inspired by the diamond tattoos that both Neymar and his sister Rafaella have, representing their close bond. Max Blau, VP of Nike Football Footwear, explained, "He attacks the defense with a style so fluid; it reminded us of water flowing between rocks. That is when we started shifting our thoughts from incorporating a nod to diamonds, to creating a liquid diamond aesthetic for the entire upper."

• Technological Aspects: Built upon the original Hypervenom framework, the Liquid Diamond edition retained the NIKESKIN upper for enhanced ball touch and control, along with a soleplate engineered for agility on firm ground surfaces.​ 

Notable Wearers:

Neymar Jr. exclusively donned the Hypervenom Liquid Diamond boots during matches, highlighting his collaboration with Nike and emphasizing the personalized elements of the design.​

Release Details:

• Launch Date: The Nike Hypervenom Liquid Diamond was released on January 28, 2015, and became available at selected retailers worldwide.

• Availability: While not as limited as some other signature editions, the unique design and Neymar's endorsement made these boots highly sought after among fans and collectors.​

• Retail Price: The boots were priced at approximately $250 upon release.​

Nike Advertisement:

To promote the Hypervenom Liquid Diamond, Nike released an engaging advertisement featuring Neymar Jr., showcasing the boot's design inspirations and performance capabilities.​

Nike advert for liquid diamond

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Conclusion:

The Nike Hypervenom Liquid Diamond stands as a testament to Neymar Jr.'s vibrant personality and fluid playing style. By intertwining personal symbolism with innovative design, Nike created a boot that not only performed exceptionally on the pitch but also told the unique story of one of football's brightest stars.​