Nike GS and GS2: Pioneering Sustainable Innovation in Football Footwear

Released date - 2012

Nike GS Concept I Green Speed - Volt / Black / Black FG

Introduction:

In 2012, Nike set a new benchmark in football boot design with the release of the Nike GS (Green Speed) and its successor, the Nike GS2. These groundbreaking boots not only delivered exceptional performance but also emphasized environmental sustainability, showcasing Nike's commitment to innovation and eco-friendly practices.

Nike GS (Green Speed)

The Nike GS, unveiled in 2012, was celebrated as Nike's lightest and most environmentally friendly football boot at the time, weighing a mere 160 grams in a US size 9. This innovative design was achieved through the use of renewable and recycled materials, minimizing the environmental footprint without compromising on performance. The boot featured a sleek black and volt colorway and was notably worn by Brazilian star Neymar during the 2012 Olympics.

Nike GS Concept I Green Speed - Volt / Black / Black FG

Nike GS2

Following the success of the original, Nike released the GS2 later in 2012. This version retained the lightweight and sustainable design elements of its predecessor but introduced Nike's All Conditions Control (ACC) technology, enhancing ball control in various weather conditions. The GS2 showcased a classic black and white color scheme with subtle green accents, symbolizing its eco-friendly focus. Like the original GS, the GS2 was produced in limited quantities, making it a sought-after item among football boot enthusiasts.

Nike GS Concept II Green Speed - White / Black / White FG

Player Endorsements

Neymar Jr. prominently wore the Nike GS during the 2012 Olympics, bringing significant attention to the boot's innovative design. The GS2, with its enhanced features, continued to be associated with players seeking high performance coupled with environmental consciousness.

Colorways

• Nike GS: Black/Volt

• Nike GS2: Black/White with green accents

Neymar Jr. prominently wore the Nike GS

Nike Advertisements and Visual Assets

Nike's marketing campaigns for both the GS and GS2 highlighted the fusion of cutting-edge performance technology with sustainable design. Promotional materials often featured Neymar Jr., emphasizing the boots' appeal to top-tier athletes.

Learn more about the GS Concept boots here

Market Reception and Legacy

Both the Nike GS and GS2 received acclaim for their innovative approach to combining performance with sustainability. Their limited availability contributed to their status as collector's items, and they remain influential in discussions about environmentally conscious sportswear design.

Recommended Retail Price (RRP)

At launch, the Nike GS2 football boots were available from select retailers with a pre-order date of November 23rd and launch December 1st. For those boot fans lucky to get their hands on a pair, you could expect to part with around £250 GBP / $300 USD to own Nike's

most revolutionary boot to date.

GS Concept 360 from 2018

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The Nike GS and GS2 stand as milestones in football boot design, merging elite performance features with a commitment to environmental sustainability. An updated version, the GS Concept 360, was also released in 2018, further advancing Nike's dedication to innovative and eco-friendly football footwear.

Please note that due to the limited release and time since launch, availability of these models is extremely scarce.