Nike Total 90 Laser IV: Precision and Power Redefined
- Bootsfinder
- Apr 18
- 2 min read
Released date - 2011
Unveiling the Evolution of Nike's Iconic Power Boot
In 2011, Nike introduced the Total 90 Laser IV, a football boot meticulously engineered to enhance precision and power for players who demand excellence on the pitch. This model marked a significant evolution in the Total 90 series, focusing on delivering the perfect strike.
Design and Technology
The Total 90 Laser IV was crafted with several innovative features:
Premium Synthetic Upper: Utilizing a lightweight synthetic material, the boot offered a comfortable fit and reduced weight, enhancing player agility.
Redesigned Strike Zone: Incorporating advanced strike zones with memory foam elements, the boot ensured controlled and powerful shots, aligning with Nike's goal of delivering the perfect strike.
TPU Bladed Stud Arrangement: The soleplate featured a thermoplastic polyurethane (TPU) bladed stud configuration, providing optimal traction and stability on firm ground surfaces.
Player Endorsements
The Total 90 Laser IV was favored by several top-tier footballers known for their striking capabilities:
Wayne Rooney: The Manchester United forward, renowned for his powerful shots and clinical finishing, prominently wore the T90 Laser IV during matches.
Fernando Torres: The Spanish striker, celebrated for his agility and goal-scoring prowess, also endorsed the T90 Laser IV, reflecting its appeal to elite attackers.
Colorways
The T90 Laser IV was released in various striking color combinations, including:
White/Orange/Black: A vibrant mix highlighting the boot's dynamic design, as featured in the launch colorway.
Mango/Crimson: An eye-catching blend that stood out on the field, worn by players like Robbie Keane.
Nike Advertisements and Visual Assets
Nike's marketing campaigns for the T90 Laser IV emphasized its precision and power enhancements, featuring top players and dynamic visuals that showcased the boot's capabilities.
Market Reception and Legacy
The Total 90 Laser IV received acclaim for its innovative design and performance enhancements, becoming a popular choice among professional and amateur players alike. Despite its success, the Total 90 series was retired in 2013 as Nike shifted focus to newer silos like the Hypervenom.
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Total 90 series evolution
The Nike Total 90 Laser IV stands as a testament to Nike's commitment to innovation in football footwear, offering players a boot that delivers both precision and power on the field.
Recommended Retail Price (RRP)
At launch, the Nike Total 90 Laser IV was priced at approximately £130, positioning it as a premium option for players seeking advanced performance features.
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